Founded in 2008 as a travel and leather goods brand in Australia, the now US-based company has evolved into an interdisciplinary lifestyle line and branding atelier with a focus on refined simplicity and focus on origin.
Exposure to design elements via her family of property developers allowed Rachael’s passion for aesthetics, entertaining and rejuvenation to mature. Witnessing old buildings being transformed and interiors injected with detail and newness informed her appreciation for balancing heritage with the contemporary.
Later, in a career spanning 18 years, as a senior executive with LVMH saw Rachael working with brands such as Christian Dior, Louis Vuitton, Moët and Chandon and Dom Perignon. During this tenure she fine-tuned her knowledge of luxury brand-building as well as her design eye, overseeing store, and event execution, with further travels taking her abroad to live in London, Milan, São Paulo and New York.
Whilst at LVMH, she identified a niche to create leather products with a core focus on minimal branding, crafted from unique materials such as stingray, Australian saltwater crocodile, Watersnake and matte butter-soft calfskin.
They echoed her relaxed Antipodean upbringing, as well as her love for streamlined yet elevated design inspired by her global travels. Ruddick is originally from Tasmania, the landscape and nature across the archipelago of islands informed her appreciation of far flung waterside environs, which continue to inspire her design ethos and collections today.
From its brand origins, continued exposure to residential and retail design has allowed the Rachael Ruddick brand to extend their atelier into the home and lifestyle space, with table accoutrement, travel essentials and furniture.
Ruddicks designs are coveted by loyalists and collectors, the brand has continued to lead the luxury design conversation in major markets, Sydney, London and Tokyo, with store in store environments in David Jones, Takashimaya and Selfridges.