Established in 2009 Rachael Ruddick is the namesake label of luxury goods executive, Rachael Ruddick.
Rachael grew up surrounded by the pristine landscape on the island of Tasmania.
At 17 she moved to La Rochelle, a small port near Paris and it was this pivotal moment in her life where she gained a deep love of travel and inspiration from the waterside environment. Rachael then returned to Australia, to live at Bronte beach and it was this day to day life by the beach for much of her early adult life where her desire to create a brand, inspired by waterside environs resulted in the color and texture seen in the Rachael Ruddick ranges. there is an oceanside aesthetic and resort references which resonate from every collection, from the bold pops of color and texture, through to the product embellishment.
Rachael Ruddick, worked with LVMH for 13 years and at the time Ruddick identified a niche to create a brand with a core focus on minimal branding, leather workmanship and sourcing unique materials, including Stingray, Crocodile, Watersnake and matte buttersoft calfskin.
Brand designs marry an elevated styling from Ruddick’s career in luxury, with a relaxed waterside cool.
Rachael Ruddick attributes her sense of chic minimalism to a life of travel. Driven by a quiet functionality in every product and designing around her own life, whether it’s a day-to-day runaround or that of a busy traveler.
It’s this elegant tension that has seen the brands travel bags and totes become best sellers and the uniquely textured clutches, coveted by collectors and loyalists.